Our vision on cities
City centres: the big winner when it comes to shopping
Qrf City Retail believes strongly in city centres as a proven destination for bricks-and-mortar shopping into the future. These days, cities are becoming increasingly popular as places to live, work, relax and shop.
Qrf City Retail is now operational in both Belgium and Holland and as such is always looking for ambitious conurbations that have an active policy of urban development and city marketing. City marketing enables you to make all the difference: authenticity, diversity and the retail ‘experience’.
Social trends are attracting people to the city
- The population of Belgium is expected to grow by almost 50% by 2080.
- 70% of the world’s population will be living in cities by 2050.
- 25% of Europe’s generation Y consumers do not plan to buy or lease a car in the near future.
- The number of one-parent families is increasing rapidly, while families with two working parents want to live in an area with plenty of amenities.
- Smart Cities facilitate a sustainable mobility network and a sharing economy.
Cities are the centre of innovation
- The GDP and the number of patents applied for generally grow more quickly in cities than across the general population. There is a super-linear relationship.
- This makes it possible to achieve social relations on an ultra-dense scale.
- It is the many creative ideas and information flows that drive the underlying scale and productivity benefits of cities.
Time for a new kind of mobility
- 1 in 3 younger adults (18-29) travel to the city in alternative ways. They opt to get about by public transport, taxi, bicycle or on foot, because they believe that it is cheaper and easier.
- Cities are increasingly investing in green zones, wide cycle paths and good public transport.
- More than 75% of people respond positively to doing their daily shopping in a car-free retail area.
Cities offer diversity and true ‘experience’
- TrendTrendwatchers talk about ‘Yoghurt’ cities – i.e. cities with active cultures where you are constantly stimulated by live entertainment, the sounds of the city and vibes.
- The emphasis is on the different functions that they host: hospitality outlets, historic sites, tourist attractions, unique history and identity. The city mixes very different ingredients to come to a very specific dynamic that allows the retailer to offer a unique experience.
- Finally, cities are capitalising on the diversity of the retail offering: (international) chain stores, luxury boutiques and local independent shops are all attracted to the authenticity of the city. This results in a unique shopping offer with a natural increase of passers-by in the shopping street.